Your website is your number 1 employee.
Everything you do marketing wise will lead people to your website. This is where they can gather more information about you before making a decision. If your website doesn’t match your brand, this creates confusion for your customers.
Short of having an amazing logo, your website is almost more important than your brand. Although, your logo and your website inherently create a brand if one hadn’t already been established.
Not only is your website important, but your mobile site is just as important. Over 40% of the traffic on the web comes from mobile devices. Your site must meet your customers where they are and that means being mobile ready.
Your website must meet your customers where they are.